What do awards mean to a potential Franchise Owner?

If you are exploring franchise opportunities, you’ve probably noticed that many companies have one or more industry awards proudly displayed on their website. But do these awards really mean anything? And if so, why are they important to someone considering franchise ownership? Let’s look at the many different industry awards available and explore why you should care about them (because you absolutely should).

What types of awards can a franchise win?

There are several different award categories that franchise businesses are eligible to win. They include:

  • Industry awards

These types of awards can be earned by both franchisors and franchisees for things like exceptional leadership, innovation and customer service.

  • Community and corporate citizenship awards

Franchises that make significant contributions to their community through volunteer or philanthropic activities or have outstanding social responsibility, sustainability or ethical business practices are given these awards.

  • Workplace culture awards

These awards acknowledge a franchise’s commitment to employee satisfaction and well-being, creating a positive workplace culture and investing in the training and development of employees.

  • Sales and performance awards

Franchises with exceptional sales growth, profitability and revenue are recognized in this category.

  • Marketing and branding awards

This award group acknowledges franchises that work to build a strong, recognizable brand through creative marketing initiatives.

Why are these awards important?

In the world of franchising, winning any of these accolades speaks to the credibility and excellence of a brand. The awards earned by a franchise are an indicator of their success. As you compare franchise opportunities, take into consideration that a brand with multiple awards is more likely to have the training, support and growth plans in place that new Franchise Owners need to build their business.  

Other benefits of franchising with an award-winning brand include:

  • Enhanced reputation: Awards show your commitment to excellence and can help you attract customers.
  • Competitive advantage: Positive brand association means customers are more likely to choose your business.
  • Increased trust and loyalty: Awards validate your brand’s quality and encourage repeat business and word-of-mouth referrals.
  • Attracting top talent: People want to work for successful companies, and being associated with an award-winning franchise can help you recruit and retain the best employees.
  • Positive impact on sales and revenue: Awards can help drive sales, leading to higher profits for your business.
  • Recognition and pride: Being part of an award-winning company boosts team morale and validates your hard work and dedication as a Franchise Owner.

What is Express Employment Professionals?

Express is a recruitment franchise opportunity in Australia and New Zealand. They match people seeking work with local businesses that are looking for employees. It’s an ideal choice for those who want to own a franchise that truly makes a difference. The average Express office places 650 people a year and also supports outreach programs that serve the local community.

Is Express an award-winning franchise?

Yes — Express has won numerous awards for industry excellence and their high commitment to supporting Franchise Owners and employees. These awards include:

Great Place to Work®

This honor recognizes the Express commitment to creating a positive work culture and prioritizing employee satisfaction, engagement and well-being, driving long-term satisfaction for both owners and staff.

Top Global Franchise

This award is presented by franchisedirect.com. It lists the top 100 franchises in the world and is one of the most well-known franchise rankings in the industry. This honor positions Express as a category leader and differentiates this opportunity from the competition.

Most Innovative Franchises

The Franchise Business Review accolade signifies a commitment to forward-thinking strategies and creative solutions. As a Franchise Owner, this means you’ll have access to tools and technology that promote growth and increase efficiency and profitability.

Top Franchises for Culture

Another Franchise Business Review honor, this one focuses on companies that work to build a sense of camaraderie among franchisees and foster collaboration, knowledge sharing and support within the franchise network. As an Express Franchise Owner, this means that you’ll have access to a group of peers that can assist you with all of your needs, both big and small. 

What does it take to become an Express Franchise Owner?

You don’t need any recruitment experience to franchise with Express, just a commitment to being a hands-on business owner. High-energy, natural leaders tend to thrive in this industry. You should have a focus on client service and a drive to succeed. Financially, you’ll need a minimum net worth of at least $170K and a liquid asset range of $190K to $250K.

How can I get started on my Express ownership journey?

If you’re ready to explore this award-winning recruitment franchise opportunity, just fill out the form below. An Express team member will contact you to learn more about your goals and discuss next steps.